A Fireside Chat with hipages’ Roby Sharon-Zipser

We were thrilled to welcome Roby Sharon-Zipser, CEO, Co-Founder, and Executive Director of hipages Group, to our Parramatta headquarters for a Fireside Chat.

While we connect clients with carers, hipages connects people with trusted tradies to build better lives for everyone. Hipages is now Australia’s largest online tradie marketplace.

Roby sat with our founder, Esha Oberoi, to discuss how he stays motivated when faced with obstacles in business and in life.

“One of the biggest learnings from my uni days was the importance of discipline,” Roby shares.

“I was above average at maths but I had a strong desire to excel in it. So I developed systems and processes – writing notes, memorise the notes, practice exams, analyse my practice – to eventually becoming a top performer. As important as the systems were, they’re only as good as your resolve to follow through – I did a lot of practice exams, and got really good at maths, and I’ve carried this lesson on practice and discipline through my life and career.”

Driven by a deep passion for developing technologies that empower others and enable them to focus on higher-value business activities, Roby instils this same passion within the hipages Group team. Under his leadership, the company is dedicated to transforming the trade industry, improving lives for all stakeholders, and fostering a culture of continuous curiosity and professional growth.

Roby embarked on the hipages Group journey in 2004 when he founded the company’s flagship business, hipages. Inspired by personal challenges encountered while renovating his own home, Roby recognised the need for a streamlined and efficient platform to connect homeowners with trusted tradespeople.

Today, Roby’s wealth of experience not only encompasses a deep understanding of tradie businesses but also positions him at the forefront of a data powerhouse within the trade industry. Leveraging his strong background in numbers, he has led his team to harness the vast amount of data available to create the hipages Group tradie ecosystem—an invaluable industry map that uncovers new opportunities and insights for trade professionals.

With Roby’s strategic vision and unwavering dedication, hipages Group continues to disrupt and revolutionise the trade industry, driving innovation, and facilitating meaningful connections between homeowners and tradespeople. His leadership inspires the entire organisation to push boundaries, embrace change, and create lasting impact in an industry ripe for transformation.

Thank you for your time, Roby!

Read our recap of our 2022 Fireside Chat with Fernando Reani, Managing Director of Under Armour Australia and New Zealand.

We provide regular opportunities for Leorans to hear and learn from industry leaders. Find out how you can join our award-winning team!